Indulge gluten free is a specialist baking company
They required web design, branding and package design to start their company. This needed to speak to a customer who wanted something special and indulgent, yet still affordable.
The branding concentrated heavily on darker colours, abstract painterly textures and delicate fonts.
Simple and elegant
The web design uses a simple painterly background pattern to match the branding, and draws the viewer in to the product photography with cream and white backgrounds.
Patterns for texture
Every product in the line has a unique pattern that is relevant to the product within