Indulge Gluten Free Goods About the Project
Indulge gluten-free is a specialist baking company
They required web design, branding, and package design to start their company. This needed to speak to a customer who wanted something special and indulgent, yet still affordable.
The branding concentrated heavily on darker colours, abstract painterly textures, and delicate fonts.
The web design uses a simple painterly background pattern to match the branding and draws the viewer into the product photography with cream and white backgrounds.